Creating a blog requires three things. A computer, a blog name and a vision. It’s quick, cheap and anyone can do it. What’s not so easy, is gaining an audience and continuously build and maintain it. That’s called determination. And to be honest? We are so far behind. It’s crazy hard. We’re still trying to figure it out. Here are seven challenges we encounter as bloggers, I hope you find it a good read.
The Risk Of Failure.
Firstly, it’s doubting yourself. Being a blogger, freelancer or working on your own is risky. We’re not getting any younger. Is this the right path? Should we go back to school? What about the student loan? Is this just temporarily before we have get a normal job? You have to rely on yourself, your capabilities, your network and your luck.
Working At The Most Random Hours Of The Day.
Oh, is it 1:30am already? When the majority of your partners are global it means they live in different time zones. Replying back on emails and projects can be at all times as you want it to fit with the client’s business hours on the other end.
Most of the time you work from home, at cafes or anywhere with a proper wi-fi connection. When you don’t have 9-5 job, it’s so easy to lose track of time. Ahh, how the morning flies by when
you start at noon you’re so determined. When there’s nothing you have to do, it’s so easy to sleep in and later complain on how there’s not enough hours in a day. The lack of time-management results in working until the morning hours and during the weekends. You are constantly thinking about what to produce and how to improve. It’s a never-ending task and you always run around totally guilt ridden.
Will we be able to pay rent this month? Should we work for free? Are our rates too high?
Do we have to kiss ass?
Exciting times, really.
Being Super Extra Broke.
Having to live up to the expectations of a fashion & lifestyle blogger can be really expensive. You have to inspire with new styles on a regular basis, test out new beauty products and travel a lot.
The solution to fashion blogging ? To mix high and low. When new collections are out, PR-agencies loan out pieces from collections for special occasions such as fashion week. Sometimes, bloggers get gifted pieces and other times they’re paid to wear certain brands.
We started our fashion blog styling pieces from the fashion mass market; Zara and H&M. Because of this, we learned to swap items between each other, reinvented pieces and styled it to the best of our ability. When you’re short of cash, it helps you to think creatively and have fun in the process of being fashionably cool.
ZARA is the mecca for fashionistas on a budget. The clothes are affordable, has great quality and best thing of all? You can’t even tell the difference if you style it right. They key is to go there often and pick out the nicest pieces before it’s sold out. Stockholm Fashion Week is living proof of that. We got invited and had very little time to plan, so a lot of our outfits were a good mix of Zara and designer brands. A definite go-to!
Brands Undervaluing Bloggers.
One of the biggest admin work bloggers and influencers have to sort out are the massive email send-outs from pr-agencies, brands and designers. More often than not, brands reach out asking bloggers to promote products and services. One of the biggest problems are the lack of transparency. You’ll get presented a campaign proposal with a specified brief, a written text and how it all should be done. But what’s lacking is why the brand wants to work with the specific blogger, what makes them unique and how the blogger would be of benefit doing this. It’s simple, really. The blogger is just a tiny piece of marketing puzzle and the brands are on a mission to gain a high return for little investment. If brands want to go premium they have to to treat their influencers on a premium level as well.
We’ve had our fair share of brands both start-ups and big corporations approach us in an unprofessional way. “We have such a strong brand image, so we don’t have to pay anyone to promote for us, but we would love you to create a post in exchange for an outfit” or “You have to prove to us that you’re worthy” No, no, no. That’s definitely not how you should approach a blogger. I guess it all comes down to the brand managers and how they should word their proposals when communicating with creatives.
This also applies to the bloggers who talks about knowing your market value. What is your market value if you’re constantly thinking about paying your bills and saying no to opportunities because it’s unpaid? You should be busy building awareness around your brand. Sometimes, saying yes to something minor leads to bigger opportunities in the long-term. What we don’t earn in cash, we earn knowledge, recognition and credibility.
It’s a major challenge for bloggers who wants to go professional, but remember; It’s the power of saying no. We spend our time, efforts and attention creating value for brands, but it’s important to know that blogging is no longer a hobby, but an industry. Traditional media are losing out because companies are allocating their marketing budget to a new innovative industry. Brands needs to work with bloggers in order to stay relevant and bloggers need to grasp opportunities when given the chance. Everything is negotiable and it should always be a win-win.
The Opinion Of Others.
The way you carry yourself says a lot about who you are. If you work as a waitress, own up to it. If you work as an accountant, represent it with pride. Blogging is no longer just a side-thing, it’s become its own industry. It’s a challenge when bloggers who are just starting out talks down on their own blog; saying it’s only a hobby, or that they eventually will go find a real job.
It’s so important to consistently represent the industry you’re in with integrity and authenticity. Especially if you’re going to give it a go. Bloggers who undervalue themselves and do majority of their work for free makes it hard for everyone else who are working their butts off. It’s not shameful to be ambitious and no one should put themselves in a box. It might be a cliche, but everything is possible if you believe in it.
Not one, but two who are in it to win it.
This is pretty self-explanatory, right? We are two. It’s double the trouble and double the risk. We are living in Sydney paying a crazy high rent relying on our business to stay afloat. Long gone are the days we were financially dependent on our parents. We had to travel to the other side of the world and live on our own to try and see where this career might take us. We needed to create a real sense of emergency.
Oh, imagine how proud our parents must be.
That’s it! If you made it this far, you must have found this post interesting. Thank you for taking the time to give it a good read.
A special thank you, to the girls who leave a comment here. We always get overly excited when we receive feedback, knowing you spent time and effort to leave us a comment. Your encouragement or just a random comment brings us the most joy. It gives us a sense of who you are instead of feeling like we are talking to a screen. Thank you so much! 🙂 ♥