Founded in 2016, Candid That is an online magazine dedicated to fashion, beauty and lifestyle. Here you’ll find content creation of beauty tutorials, educational content, front row fashion news and worlwide city guides. It’s a community where women are encouraged to break out of their comfort zone and pursue their goals. We aim to inspire you through original and authentic content.
Alexandra Hoang


Award-winning blogger and style influencer

Alexandra Hoang is the director for Candid That and the main contact for partnerships and collaboration requests. She studies International Business in Sydney, Australia and spends most of her time dancing and binge-watch Shark Tank. She’s worked professionally with L’Oréal Group, Estee Lauder Companies, SchwarzkopfPandora and more.

Tsutsumi Hoang


Face of L’Oréal’s Colorista and style influencer

Tsutsumi Hoang is the creative editor in chief of Candid That. The visuals and illustrations are created by Tsutsumi across all digital platforms. She is one of the global faces of L’Oréal Colorista and has been nominated to many awards for her strong fashion personality. She’s worked professionally with Guerlain, MAC Cosmetics, Bobbi Brown, Maybelline New York, L’Oréal Paris, Thomas Sabo and more.

Professional Inquiries & Advertising

Do you want to advertise on our page, or have an idea you want to discuss? Editorial content, brand partnerships and contributor submissions are welcome to email us at hello@candidthat.com


Candid That will feature sponsored content as well as affiliated links from time to time. Sponsored posts will be labeled alongside the collaborator(s) we work with. We will do our best to provide genuine opinions of sponsored content